Introduction To Google Suite Best Tool For Improve Your Website SEO

Introduction To Google Suite Best Tools For Improve Your Website SEO 

introduction to Google Suites. Google Suite is also called G Suite. G Suite / Google Suites Have more useful websites / site the like Google My Business, Google ADword keyword planner , Google trends , Pagespeed insights , Google Analytics , Google Search Console . They all suite are useful for website user / site user. Every Website user and publisher want to use G suite for improve a business and website improvement A Seo ( Search engine optimization ) . Google Suites is Developer Tool of Google . Google Suite is offer of boost your Seo process . G suite Have most Powerful Tool That belong in the seo expert's arsenal. Google Adword keyword planner is keyword finder tool of Google and Seo . Google Analytics is tool of Google And This is a part of G suite Google analytics is analyze your website improvement in Seo and Google And This is most important tool Google, Part Of Google Suite. Google analytics is analyze your website improvement and progress in google. Google have a big tool of Seo is Google analytics this is show your progress and improvement of App / and your Website in Google / Google play Store. Google is improve its all G suite Tool's part in every Year. If you have website / app then Google analytics is very important for your Seo And Google. Every Web developer guide for use of G suite and another site improvement in SEO. Most powerful Tool of Google is Google Webmaster / google Search Console. Google search console is improvement in white hat SEO of website / site. Google most trusted tool is Google search console / google Webmaster. Every website publisher use of google search console / google webmaster tool .Because If you have website then you index your website / site in google / google search results then you use this tool for your website URL Indexing in Google / Google search Console Results. Google is a trusted search engine extensions . They all tool of G Suite. G suite is also called Google Suite. Google Suite / G suite. There are many search engines, but Google remains the undisputed leader in the worldwide search industry (barring a few, such as Baidu in China and Yandex in Russia). Google is the dominant engine, controlling more than 70% of the search market share. It is “batteries included” and offers a suite of utilities that can boost your SEO processes. This chapter looks at some of the most powerful Google tools that belong in the SEO expert’s arsenal:

• Google My Business

• Google AdWords Keyword Planner

• Google Trends

• PageSpeed Insights

• Google Analytics

• Google Search Console

 

Google My Business :

 

Google My Business is a new portal for local and nonlocal businesses ( local businesses are those present in the vicinity of the user or in the same geolocation). It is a complete ecosystem for local business or brands. It replaces Google Local and Google Places, other than mainstream integration with Google+ (a social networking site by Google). Aimed at small- and medium-size enterprises that lack the budget of large-scale organizations, Google My Business helps you reach out to consumers. It is a platform that helps you connect to and interact with customers in addition to promoting your business. You can add pictures of your businesses, post reviews, engage with users, share updates and news, and help your business gain visibility in Google search results.

shows the business listings for steel companies in Toronto that resulted from a search query. The boxed listings are prominent, and their location is marked on the map. You also see the operating hours for some businesses and other information such as websites and directions.

Google My Business is a lucrative platform. To begin using it, the first thing you need to do is verify your business. You can do so via a postcard, with a phone call, or by using instant or bulk verification, if your website is verified by the Google Search Console utility (previously called Google Webmaster Tools). If you have registered your business in Google Places or Google+, it will automatically be upgraded to Google My Business. You can update your business details as well as indicate the opening and operating hours. You can fill in the business description, post photos of your brand or website, and reach out to customers in several ways. You can offer discounts, offers, deals, and other promotions to expand your user base. You can interact with consumers by responding to their feeds. Integration with Google+ and Google Hangout enables you to keep your customers in sync and address any complaints as well as communicate with them on a regular basis. In addition, Google Apps for Work can be integrated with this platform. You manage all this using a single interface.

shows the login page at https://www.google.com/business/ .

Google Ads Keyword Planner :

Google Ads Keyword Planner is a good resource for coming up with keywords for a new project or relevant terms for an existing campaign. You can use this utility to develop terms and filter them for a specific country or region based on the geolocation. You can determine the search volume for keywords and predict the bid for those terms, if you are opting for a paid campaign. Google AdWords Keyword Planner helps you choose multiple terms that can be used in conjunction with another term, specifically long-tail terms that can drive the right traffic to your website. You can also find alternate terms for your products or services that have low competition and may require less effort to rank well in SERPs.

 

Monthly global and local monthly searches are handy because you can determine the keywords your competitors are using to promote their products and services. You can find the utility at the following link: https://adwords.google.com/ KeywordPlanner. A snippet of the interface for Google AdWords Keyword Planner.

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Google Trends :

Google Trends is a utility that helps you compare the flow, trends, and popularity of terms and phrases; you can see at a glance how terms and phrases fare. It spans several categories, such as business, nature, sports, travel, and news. You can streamline your keyword research by using Google Trends results along with the Google AdWords Keyword Planner utility.

You can even filter search trends by sorting terms geographically or according to time span and categories. For example, you can determine the popularity of terms in a particular country, region, or city.

In addition to finding regional trends, you can use Google Trends for content creation and content development. For example, you can write blogs or include trendy terms in forums and social bookmarking sites. Or you can base content on popular terms or phrases in your new campaigns. You can gain insight into your competitors’ trends and compare your business trends with those of your rivals. You can access Google Trends at https://www.google.com/trends/ .

Suppose you want to compare three companies—Facebook, Google, and Microsoft in the United States since 2015 in the News Search category.

PageSpeed Insights :

Google stresses the importance of web page performance, and its algorithms favor websites with optimal site speed and user experience (UX) design . Optimal Page-loading time counts toward an enhanced UX. Studies suggest that optimal page-load time leads to more conversions, thereby affecting sales significantly. Page speed depends on several factors ranging from web-hosting facility and website design to the hardware used for that site. In particular, websites that take a lot of time to open on mobile devices are penalized, because they result in a bad UX.

Google has its own tool that you can use, not only for site speed but also for other UX factors (see Figure  4-6 ). You can access the PageSpeed tool at https://developers.google.com/speed/pagespeed/insights/ .

Enter a URL or web page address in the search box, and click Analyze. You will see results for mobile and desktop versions. The results include two sections: Speed and User Experience. Fixes as well as suggestions pertaining to speed and UX are listed. Fixes include compression of JavaScript and CSS, avoiding plug-ins for platform compatibility, using legible font sizes, and avoiding landing page redirects. Suggestions are recommendations to further enhance the website for an optimal UX.

User satisfaction is a prime factor for any business, and it applies to SEO too. Good site speed leads to backlinks, conversion optimization, and favorable reviews, thereby streamlining the UX.

Google Search Console :

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Google Search Console (formerly known as Google Webmaster Tools [GWT]) is a free utility to analyze your website’s indexing and manage and monitor your site’s Google Search ranking. It helps you probe and gain insight into how your site appears to the Google search engine. You can also get information related to hack attacks, penalties, and broken links, along with suggestions that can help you improve and manage the presence of your website. To use Google Search Console, you need to have a primary Google account. Once you log in to the Search Console for the first time, you see the web page.

• Add your website or app by entering the address in the text box.

• Click Add Property, and then verify that you are the rightful owner or an authority that has complete access to the website. The recommended method is to verify using an HTML file upload. Otherwise, you can click the Alternate Methods tab to can see the other verification methods.

The alternate methods to verify the account are as follows :

• HTML tag

• Upload Html file

• Domain name provider

• Google Analytics

• Google Tag Manager

Once you verify the account, you can see the Dashboard, which has the features.

 

• International Targeting :

The hreflang attribute is used to identify the language along with the geographical targeting of each web page. The second tab (Country) is handy if you want to attract a customer base from a specific country. For example, domains that are generic have .com and .org extensions, whereas extensions such as .in , .uk , and .fr (for India, United Kingdom, and France, respectively) are used to target specific countries.

• Remove URLs

You can remove pages that are not supposed to be indexed using this feature. For example, if you want to remove a web page that has been indexed, you initially need to block it by configuring it in the robots.txt file. Then you can send a request for removal of that specific URL.

• Crawl Stats

This indicates the number of pages crawled for a certain period. It also indicates the download time and the size of the download.

• Sitemaps

This facility helps you submit the XML sitemap of your site to Google. It makes it easy for Google bots to dig deep, because it makes web pages more accessible to those bots. Errors related to the submitted sitemap are also reflected in this section.

• URL Parameters

Although Google bots can usually understand URL parameters, if there is any ambiguity, you can explicitly configure parameters using this section so that the Google search engine understands them more efficiently. For example, suppose a user is on an e-commerce portal and wants to shop for athletic shoes. The user can use filters such as the sole material, leather or synthetic, color, and price of those shoes. The filters when used lead to represent a different URL to the user; however, strings appended to the URL due to using combinations of filters show different URLs to users for the same or duplicate content. Google has a workaround for this. Similar URLs are grouped in a cluster, and then Google decides the best URL in that cluster to represent the cluster group. In case of ambiguity, if Google is unable to decide the best URL for that cluster, you can use the URL Parameters facility to specify which URL should be used to represent a group.

• Site Settings

In the upper-right section of the page is a gear icon that leads to Site Settings. You can choose between www and non- www versions of your website. This is done so that both sites are treated the same. For example, if your site’s web address is http://example1234567865.com and the other link is http://www.example1234567865.com , selecting one as the preferred domain ensures that both URLs are treated the same. However, you need to verify that you are the rightful owner and authority for both sites. You can also set the crawl rate here, so Google will crawl pages keeping in sync with the bandwidth of your site. Google Search Console is a vast topic by itself and is a vital tool for understanding the nuances of your website.

• Links

  Here you find information about inbound links and the domains from which these links originate. You can also get information about the anchor text pointing to your website and pages with the highest-valued inbound links.

• Performance

  This attribute helps you gauge the keyword search phrases used to make your page visible in search results. You also see a count of how many times your website is reflected in the search results using specific keyword phrases. The Click Through Rate, backlinks, and inbound links from different domains are listed in this section. You can also estimate the number of internal links in your website and learn about basic analytics for your site.
  In this section, you can view organic traffic and filter it according to devices, region, and type of platform (desktop or mobile). You can gain insight into trends and performance of your website in the search results.

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Google Analytics :

If you have a website, then you want to know how many people are viewing or buying stuff on that site. You also want to know the geographic location of your users and which content is frequently accessed. Whether your campaigns lead to sales conversions and high traffic can be a deciding factor, especially for an e-commerce site. Enter Google Analytics: an enterprise-grade toolkit that helps you gain insight into your website traffic, history trends, and site statistics. You can find out about pages that have poor traffic and bounce rates and get information about the search query keywords used most often to reach your website. You can learn whether you need a mobile site or, if you already have one, how to optimize it to gain relevant traffic. Traffic trends and links from referral sites can be measured for conversion optimization. You can set custom goals and events to get meaningful information to streamlining your business processes. Tracking metrics and visitor engagement can help you improve your marketing strategy. In short, Google Analytics is a robust utility that helps you make data-driven decisions to enhance your web presence.Read more: Onlline ludo playing This section looks at how to install Google Analytics and incorporate it into your website. First you need a Google account; for example, if you use Gmail, YouTube, Google Drive or any Google primary service, you can use that account for Analytics. However, always make sure you have complete access to and control over that account. The business or website owner should be the only person who fully controls that primary account so that they have access to it at any time from any location. If you do not have a primary Google account, create one, and make sure you control every aspect of that account. Sign in, and you are directed to the steps

• At right is the Sign Up button. Click it, and you see the page

• you can see two options: Website and Mobile App . Select Website (the default) if you want to set up Analytics for your website. Enter the account name in the Account Name text box, and then entire the name of your website in the Website Name field. Next, enter the web address or URL in the Website URL text box. Select the name of the industry from the Industry Category drop-down menu, and select the Time Zone. Choose the appropriate Data Sharing Settings, and then click the Get Tracking ID button. When you do, you’re given a tracking code for verification purposes

• Once you receive a tracking code, depending on your content management system (CMS), you need to incorporate the tracking code into your document. If you are using Wordpress, you can use the Google Analytics by Yoast plug-in. If you built your site with simple HTML markup, then you need to include the tracking code in the section of your HTML document, just before the closing tag. The following post explains the procedure for installing Google Analytics for different platforms

• Next, verify your account using the options in the Google Search Console (discussed in the next section). Once you have set up Google Analytics, you can add users and set permissions. You can define goals to understand when important actions occur on your site

• You can set up Site Search, which helps you gain insight about searches made on your website. You can get an analysis in a day, provided your setup is implemented correctly. Every time you log in to your account, go to the Reporting section to view the Dashboards, Shortcuts, Audience, Acquisition, Behavior, and Conversion menu items.

  Following are some common terms you will come across while viewing analyzing these reports

• Dimensions :

An attribute of your site visitors that can have various values. For example, gender, browser, city, and so on.

• Metrics :

A measure of elements of a dimension. For example, new users, bounce rate, sessions, and so on.

 

• Sessions :

Period of user engagement with the website for a specific date range. For example, time taken for page view during a certain date range.

• Conversions :

Count of the goals completed on your website. For example, purchasing items on an e-commerce site can be a goal, and conversions relate to users who have visited the site and bought something.

• Bounce rate:

Percentage of single visits where the site visitor leaves the site without any other action. For example, a user may just click the back button if they do not get relevant information when they visit your site’s home page for the first time.

• Audience :

Report items that provide statistics depending on traffic and help you gain insight into a site visitor’s behavior on arrival on your site.

• Acquisition :

Report items that provide information about the source of traffic, actions performed on the site, and whether conversions occur during the sessions.

 

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 In addition to the Reporting menu items, you can create custom reports and custom variables to get the most out of the Analytics data. A plethora of third-party utilities and plug-ins are available, such as reporting tools and products that use the platform for Analytics-based tracking. In addition, there is a Google Analytics premium platform that enterprise-grade and large-scale organizations can use to obtain advanced results.

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Author Vivek Pannu