Types of Cloaking blackhat SEO Tool, IP Cloaking, Detecting Cloaking, Methodology

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Type Of Cloaking?

For cloaking to work, the scammer must be able to distinguish between user segments based on some identifier visible to a Web server. The choice of identifier used is what distinguishes between cloaking techniques, which include Repeat Cloaking, User Agent Cloaking, Referrer Cloaking (sometimes also called “Click-through Cloaking”), and IP Cloaking.

What is Cloaking?

The main goal of cloaking is to provide different content to the search engines and to human visitors. Since users will not see a cloaked page, it can contain only optimized text—no design elements are needed. So the black hat optimizer will set up a normal Web site and individual, text only, pages for the search engines

What is IP Cloaking?

IP address cloaking, and the methodology we use is no different. However, because the emphasis of our study is in detecting the situation where cloaking is used as an SEO technique in scams, we do not expect to encounter problems caused by IP cloaking. In our scenario, the cloaker must return the scam page to the user to potentially monetize the visit. And the cloaker must return the SEO-ed page to the search crawler to both index and rank well. Even if the cloaker could detect that we are not a real crawler, they have few choices for the page to return to our imitation crawler. If they return the scam page, they are potentially leaving themselves open to security crawlers or the site owner. If they return the SEO-ed page, then there is no point in identifying the real crawler. And if they return a benign page, such as the root of the site, then Dagger will still detect the cloaking because the user visit received the scam page, which is noticeably different from the crawler visit.

What is Detecting Cloaking?

We process the crawled data using multiple iterative passes where we apply various transformations and analyses to compile the information needed to detect cloaking. Each pass uses a comparisonbased approach: we apply the same transformations onto the views of the same URL, asseen from the user and the crawler, and directly compare the result of the transformation using a scoring function to quantify the delta between the two views. In the end, we perform thresholding on the result to detect pages that are actively cloaking and annotate them for later analysis.

What Is Methodology?

Dagger consists of five functional components: collecting search terms, fetching search results from search engines, crawling the pages linked from the search results, analyzing the pages crawled, and repeating measurements over time. In this section, we describe the design and implementation of each functional component, focusing on the goals and potential limitations.

Definition of Cloaking

black hat SEO are not conduciveto a good visitor experience. Cloaking overcomes this problem. The main goal of cloaking is to provide different content to the search engines and to human visitors. Since users will not see a cloaked page, it can contain only optimized text—no design elements are needed. So the black hat optimizer will set up a normal Web site and individual, text only, pages for the search engines. The Internet protocol (IP) addresses of the search engine spiders are well known. This allows the optimizer to include simple code on the page that serves the appropriate content to either the spider or human

Advanced Cloaking

Some black hat optimizers are taking the cloaking concept to the next level and using it to optimize for each individual search engine. Since each search engine uses a different algorithm, cloaking allows optimizers to serve specific content to each different spider. Since some types of cloaking actually may provide benefits to users, the concept of cloaking and what is, and is not, acceptable by the search engines has evolved over the past few years. One topic of much debate is the concept of geolocation. Geolocation uses a visitor’s IP address to determine their physical location and changes the site’s content accordingly. For instance, a site that sells baseball memorabilia might use geolocation to direct people who live in the New York City area to a Yankees page and those who live in the Boston area to a Red Sox page. Clearly, geolocation allows site developers to provide more highly targeted content. The main question is if the site serves different content to the search engines than to most users, is it still considered cloaking?

Author

Vivek Pannu